IS IT WORTH THE RIGHT SHADE? CAMPAIGN
This is a campaign to highlight the cruelty behind the lab doors to innocent animals for multiple cosmetic brands. It aims to raise awareness about how this cruelty has to end within these companies and help support the International Humane Society in its efforts to end cruelty to all animals that are trapped and forced into painful and cruel testing.
A six-poster campaign was posted on posters and bus shelters throughout the city. Keeping an accessible and readable series to spread awareness. As well ad an Instagram movement that spreads international information about the cause to a more global audience
